Peak Patagonia: The Story Behind the Mic Drop Heard Round the World
How founder Yvon Chouinard's final move to give away his company really happened. Why Patagonia is Inc.'s Company of the Year for 2022.
By ALEX BHATTACHARJI
Yvon Chouinard, founder of Patagonia, climbing near Ojai, California, in 2016. Kyle SparksBest in Business By ALEX BHATTACHARJI
Peak Patagonia: The Story Behind the Mic Drop Heard Round the World
How founder Yvon Chouinard's final move to give away his company really happened. Why Patagonia is Inc.'s Company of the Year for 2022.
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